But the pandemic never put a stop to Barry’s success. Two years later, they launched a new spin concept Barry’s Ride, just a month before Covid-19 began forcing gyms across the world into lockdown. With more than 500 guests of friends and family, the event featured everything that fans had come to expect from a Barry’s experience an arcade room, food trucks and cocktail bars, performances from Snoop Dog and Leona Lewis, and an exclusive Lululemon popup. For its 20th year in business, the brand hosts its largest class ever in L.A and celebrates with the Decades Festival. In 2018, Barry’s Bootcamp becomes a global phenomenon. Between 20, Barry’s opens its first studio in the Middle East, along with development in London, Milan, Stockholm, Norway, Toronto, and a new host of locations across America. Its cult-like following paves the way for worldwide expansion. By now, the brand has built a well-known celebrity fan base, including Ellie Goulding, Mandy Moore, David Beckham, Harry Styles, and Isla Fisher. Over 40,000 clients take Barry’s classes every week by 2016. Joey Gonzalez is appointed CEO in 2015, and the brand’s expansion continues through New York and the Hamptons, with the retail collections growing online, across studios, and launching into Bloomingdale’s. Studios open across the world in London, Norway, Boston, Miami, Nashville, and San Francisco. Between 2011-2015, Barry’s goes International. He took on the role of COO in 2009, the year Barry’s expanded outside of LA for the first time, opening its first studios in San Diego.īy 2011, Barry’s Bootcamp was generating buzz across the country as it went on to open more studios in New York and launched its first signature Fuel Bar. Joey quickly became dedicated to growing the brand, spending his time traveling across the US opening to open new locations. Following his first-hand experience as a client, Joey falls in love with Barry’s and becomes an instructor in 2004, working his way through the ranks to manager, director of operations, and eventually partner. The first iconic shift in Barry’s history begins with a devoted member, Joey Gonzalez. From New Fitness Concept to an Industry Revolution: Barry’s over the Years Barry Jay might not have known it back then, but the Barry’s Bootcamp journey is just beginning, and boutique fitness is born. Things move quickly, and with the help of his partners, John and Rachel Mumford, the first Barry’s Bootcamp opens in the heart of West Hollywood. He then has an idea for a new fitness concept a one-stop strength training and cardio workout held in an immersive group atmosphere. It’s 1998 in Los Angeles, and celebrity fitness instructor Barry Jay has worked his way up from the front desk to a highly sought-after fitness instructor.
Here, we take a look at the origins of Barry’s Bootcamp, how it became the brand it is today, what they offer, and 3 key things you can learn from this hugely successful franchise.
There’s something every fitness entrepreneur can learn from the global franchise that revolutionized our industry and has experienced continuous success for more than two decades. Today, the brand has over 70 studios spread across 14 countries. Opening the doors to its first studio in West Hollywood in 1998, the studio was one of the first on the scene to provide HIIT training in a group setting.
Despite a turbulent year, fitness industry leaders like Barry’s Bootcamp have managed to evolve their offering to meet the needs of their members old and new.įounded over 20 years ago, Barry’s is a pioneering brand behind the boutique fitness boom. The pandemic has been the biggest challenge that our industry has faced to date, but by quickly adapting to online workouts, many have survived and thrived, ready to come out on the other side stronger than ever. The fitness industry is constantly evolving, none more so than in the last year.